In Sunny Days, bestselling author David Kamp takes readers behind the scenes to show how these programs made it on air. There was more: programs such as The Electric Company, Fat Albert and the Cosby Kids, ZOOM, and others followed, and captivated young viewers. You and Me, the TV star Marlo Thomas's audacious multi-pronged campaign (it was first a record album, and then a book and a television special) to instill the concept of gender equality in young minds. Fast on its heels came Schoolhouse Rock!, a video series dreamed up by Madison Avenue admen to teach kids times tables, civics, and grammatical rules, and Free to Be. A year and a half earlier, Mister Rogers' Neighborhood premiered. Sesame Street was part of a larger movement that saw media professionals and thought leaders leveraging their influence to help children learn. No one knew then, but this children's TV program would go on to start a cultural revolution. They hoped, too, that they had identified a solution: to use television to better prepare these disadvantaged kids for school. They had identified a social problem: poor children were entering kindergarten without the learning skills of their middle-class counterparts. "In 1970, in soundstage on Manhattan's Upper West Side, a group of men and women of various ages and races met to finish the first season of a children's TV program.
0 Comments
Leave a Reply. |